Alright, babes. Grab your glitter pen and have your calendar ready because Apple is about to drop something new again. And yes, the iPhone 17 is on its way. If we’re to believe the rumours (and of course we do), it’s going to be bigger, better, and… thinner. Very. Much. Thinner.

When is the iPhone 17 coming out?

Tuesday, 9th September 2025, seems to be the perfect moment. It’s highly likely you’ll be holding it in your perfectly manicured hands by the 19th of September. Or, of course, in your new xoxo case.😉

What we almost definitely know about the iPhone 17

Yes, a whole family of iPhones is on its way again. Think iPhone 17, 17 Pro, 17 Pro Max, and a brand new model called iPhone 17 Air. This one’s slimmer than your sugar-free latte. The Air will be the thinnest model ever. The screen sizes won’t change much, but the vibes? They’re going next level.

What makes the iPhone 17 so special?

Well, where do we start?

The cameras will get even better (hello, 48 MP selfies! We can already see you glowing on Insta), the chip gets an upgrade (hello, super-fast swiping), and thanks to iOS 19, there’s a hefty dose of AI magic. Think: Siri that finally really understands what you mean, summaries of your notes (because we’re busy, obviously), and context-aware recommendations that match your mood perfectly.

But… how much will the iPhone 17 cost?

Let’s be honest: Apple is never cheap. The standard iPhone 17 is expected to start around €1019, and if you go for the Pro Max, it’s about €1479. And the Air? It’s in between, around €1239.

Not super budget-friendly? No worries, you can easily shop for the perfect case later at Wildhearts at a friendlier price. Get inspired here.😉

First up, the main new releases: new cases 😍

Of course, we’re keeping an eye on the Apple launch. As soon as the iPhone 17 is officially announced and all sizes are known, we’ll post the coolest cases online. Sparkly, edgy, matching your style. So keep an eye on our site and Insta, because trust us, you’ll want to be in the front row.

The iPhone 17 in a nutshell

The iPhone 17 will turn heads. With the new Air as a highlight, better cameras, smarter software, and a design that speaks volumes (but you just say “Hey Siri”), it’s going to be your device to be seen with.

So, a little patience and get ready to pick your favourite case.

xoxo,
Wildhearts